Would you like to be more visible in the media? Do your homework: understand the news industry, build trust with reporters and leverage the power of smart media coverage for leadership and success.
Who am I? I am the sum of all my life experiences. I am layer after layer of identities that draw from one another.
I am a proud Romanian, the country girl with a funny Transylvanian accent.
I am the ambitious teenager who decided to show everyone that she’s good enough. I am the young woman who left everything behind to become a journalist, then left everything behind to follow her heart to Prague.
I am the writer who believed that you can make a career in journalism even in a foreign language. I am the branch that didn’t break when the newsroom door closed down.
I am the hope-fueled dreamer who borrowed money from her tae-bo trainer to launch her own business.
I am the sum of all the people, ideas, voices and needs that I met since I decided to become an entrepreneur. I am the quick mind, the planner, the doer, the resource seeker, the compassionate listener. I get things done.
By putting this entire bundle of identities, soft nuances, knowledge and experience to the service of others I fulfill my life mission. I transform companies by transforming people’s awareness, understanding of self and others, and communication styles. I am here because I believe we can create lives and companies where we can thrive more and suffer less. How? Through better, more conscious, sustainable personal and corporate communications.
"If you haven’t yet read a book on PR (or you haven’t read it till the end because you didn't like it) this is a book you must read. It will take you straight into a journalist’s brain. You will understand how the media work and how to set up your communication strategy in such a way that it will bring you effective results. You will also learn how to create a quality media release – and get it for example into Forbes. And if things go south you will also know how to get out of a crisis like a winner. All this in a highly readable format, full of funny anecdotes and background stories.”
— Ing. Pavel Šmejkal, Marketing manager & partner, Projectman.cz
"Cristina’s book helped me to sort through the puzzle of my unclear ideas and to bring them together into one plain, logical structure. It also opened a few powerful questions that I had to answer in order to move forward. Thanks to this book I understood that this is the only way: should I look for answers, I won’t find them outside but only within myself. I only need to give myself a little time to find them."
— Lenka Mrázová, Mentor, founder of LMentio