In the August edition of the prestigious Czech industry magazine Strategie Cristina Muntean describes her path from journalism to today's successful advisory and training business in strategic communications and people development.
The interview was published on 19.8.2016 in the magazine Strategie. Authors: Tereza Zavadilová and Igor Záruba. The following text is shared with permission.
I am not blowing away people's borders. And if I do, I rather shatter my own borders, says Cristina Muntean, former reporter of Czech Business Weekly, today a reputable coach of communication skills and personal development in the August edition of Strategie (link available in Czech only).
No behavior is right or wrong. What really matters is if we apply our behavior at the right time and with the right intensity, says Cristina Muntean, communications coach and former business reporter.
Why did you decide to leave journalism and start your own business?
Everything started at the end of April 2010, when Czech Business Weekly (CBW), the magazine where I was working, was closed. It happened so fast, so we weren't really able to make a real choice for ourselves. I felt that, for me, there were three roads I could take. I could go and start working in the Czech media, for there was no other English language business magazine at that time in the Czech Republic. I could go join a PR agency, from where I received a couple of offers. Or start something of my own. I intuitively felt that this is my way to go.
What was so appealing about starting something on your own?
I didn't want to go again through the pain I felt when CBW was closed. You know certainly how it is when you put a whole piece of yourself into a project and yet someone has so much power opver the final result that it can tear it apart over night. I never wanted to experience that again. So, in fact, I had no other choice: I needed to go on my own.
Photo: Michael Tomeš.