In my strategic communications consulting and coaching practice, I am often confronted with the question: if I start boosting my personal brand, does it mean that I am betraying my current company? This question, which reflects the high degree of loyalty, ethics and integrity of the people asking it, many of them corporate leaders like you, led me to a series of considerations that I’d like to share with you in the column below.
Numerous companies in the Czech Republic are confronted today with the threat of losing their best people to competition. On a market with the lowest unemployment in Europe Czech companies have reached their limits for horizontal expansion. This takes the competition for talent to the next level of intensity and recklessness, with significant impacts on the sustainability of the Czech economy. What can companies do to prevent bleeding talent and at the same time secure their own potential for innovative growth in the process? The answer might be more counter-intuitive than you might think.
On May 9, 2017, James Comey, director of the United States Federal Bureau of Investigation (FBI) and one of the most powerful men in the US, was about to give an address to his employees in Los Angeles when TV screens behind him started to flash breaking news. Apparently he had been fired by President Donald Trump. Comey laughed it off as a somewhat funny prank, according to a New York Times report. It was only later, when Trump’s letter was delivered to FBI headquarters in Washington that reality started to sink in.